Knowledge
Insights on retail media, AdTech, and growth.
Perspectives from decades of building and scaling media businesses. No fluff, no trend-chasing. Just practical insights grounded in real-world experience.
Why Retailers Need Retail Media Consultants
By Kees de Jong Principal Consultant : AdTech / Media / Retail Media / Talent Why Retailers Should Consider Specialist Consultants Over Traditional Management…
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How to Achieve Retail Media Success
By Kees de Jong Principal Consultant : AdTech / Media / Retail Media / Talent Introduction: As retailers and brands increasingly look to monetize…
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Solving the Retail Media Tech Stack Puzzle Today
By Kees de Jong Principal Consultant : AdTech / Media / Retail Media / Talent Retail Media: In-Housing, Outsourcing, and the Retail Media Tech…
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The IAB TCF Ruling & Retail Media Impact
By Kees de Jong Principal Consultant : AdTech / Media / Retail Media / Talent The recent decision by the Belgian Market Court to…
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